The Place

CHANNEL: Google Ads

The Challenge

The Place approached Anuncia because they had been struggling to get good value from their Google Ad Grants. They had also struggled to manage the compliance, reporting and management tasks associated with it.

They needed their Google Ad Grants and additional pay-per-click campaigns to drive more ticket sales, class bookings and dance school applications.

We came on board to help them drive performance.

Our Approach

We focused on reorganising and optimising the Grant account to structure it for success. We added more relevant keywords, refreshed the ad copy and updated the account’s conversion tracking.

Once we had the basics set up right, we created display ads on their paid Ads account to run a remarketing campaign for the theatre and school.

We have provided wide-ranging advice and optimisations across their digital presence to help the theatre maximise value from their digital channels.

The Results

We began to see excellent results from the first month. Reorganising the Ad Grants account helped The Place increase revenue by 149% and website clicks by 27%, which covered our management costs and provided an additional uplift.

Driving more targeted traffic also resulted in a 46% increase in applications to the LCDS.

We’ve seen a steady increase in traffic and conversions since we took over, with the account leveraging more than £7,500 each month in free advertising.