Into Film

Into Film increased conversion rate and film club account creations by 400%

Into Film are a UK charity that gives every child and young person aged 5 to 19 in the UK the chance to experience film creatively by providing free resources for teachers and film clubs in schools.

CHANNELS: Google Ads

The Challenge

Into Film approached Anuncia to provide specialist support for their Google Ad Grants activity, as well as additional remarketing and video campaign work.

The initial challenge has been to increase the number of film clubs launched in UK schools. Our Google Ads activity is a core pillar of driving interest from teachers and schools.

Our Approach

We rebuilt Into Film’s Google Ad Grants account, designing innovative new campaigns, focussing on tighter themes and using more appropriate keyword match types. We took historically top-performing terms and optimised these keywords within the account.

In their Paid account, we ran a comprehensive YouTube advertising campaign for the charity to help promote their Get Into Film YouTube channel which creates film content for young people in the UK.

Results

The Google Ad Grants changes delivered fantastic results in its first quarter, with film club account creations up 400% on the previous quarter and new user accounts up nearly 300%.

The video campaign delivered over 298,000 video views at a cost-per-view which was 3x lower than their previous campaign.