Breast Cancer UK
Raising website traffic and donations through better utilisation of Google Ad Grants
Breast Cancer UK is a charity that focuses on reducing breast cancer rates in the UK. They give practical advice on how people can reduce their risk of getting breast cancer by making simple changes in their lives.
CHANNELS: Google Ads
The Challenge
Breast Cancer UK had an existing Ad Grants account and were looking to get more value from it.
One of our first priorities was to get more accurate tracking in Google Analytics. We set up form and event tracking to monitor key website actions.
We aimed to focus on increasing spend and better targeting relevant users by refining keyword selection and utilising negative keywords more effectively.
The Results
Anuncia has made the Ad Grants a key fundraising channel for Breast Cancer UK. We have:
- Increased clicks by 567% year-on-year
- Drive consistent donations every month
- Drive 31% of all website traffic (up from 5%)
- Drive 35% of all quiz completions to help educate women on how to reduce their risk
This has been particularly crucial as the charity has seen other fundraising channels struggle due to the COVID-19 situation.
Top stats
+567% increase in clicks
+2379% increase in spend
31% of all website traffic
15% of all website donations
What our customer say
"Great team, very knowledgeable. They manage our Google Ads account and demystify all the rules and options for me so we run very effective campaigns. Traffic to our site has increased tenfold.
Louise Bowers"
- Breast Cancer UK
Charity
6+ year client
6+ year client
