Prostate Cancer Research
Raising funds for prostate cancer research through the Ad Grants
Prostate Cancer Research is the only prostate cancer charity that focuses solely on research to treat and cure the disease. They fund scientific research through donations and fundraisers, raise awareness and promote relevant information about prostate cancer.
CHANNELS: Google Ads
The Challenge
The Ad Grants is an essential marketing channel for PCR, so it was vital for us to get their conversion tracking working properly in Google Analytics. Adding more in-depth conversion tracking allows us to analyse user behaviour better.
PCR wanted to increase their donations and maximise the monthly spend allocation of their Ad Grants.
The Results
- Successfully implemented accurate form and donation tracking in Google Analytics
- Drive £1,000s in donations every month
- Increased spend by 126% to fully utilise the $10,000 per month allocation
- Increased website visitors from the Ad Grants by 66% year-on-year
- Contributing to 16% of all booklet downloads
Top stats
+126% increase in spend
+66% increase in clicks
16% of all information booklet downloads
+1,000's in additional donations
