Google Ad Grants Management

Working with charities and managing their Google Ad Grants is our speciality

2017

Established in Leicester, UK

40+

Google Ad Grants managed

3+ Years

Average length of client relationship

100 %

Account compliance

Our Google Ad Grants management includes:

Help with Ad Grants application

We’ll help you check your eligibility, and you’ll have our whole support during the application process.

Google Ad Grants Strategy

We’ll work closely with your team to develop a Google Ads strategy that aligns with your overall marketing goals and KPIs.

Campaign set up and management

We’ll build (or rebuild) your account to ensure it’s compliant with Google’s policies. Our account structure will be focused on maximising spend and reach, while meeting all your primary KPIs.

Conversion tracking set up

Accurate conversion tracking will help you understand how well your ads perform and ensure we run effective ads. Our team can set up or improve your tracking using Google Tag Manager and GA4.

Monthly reports

Stay in the loop of what’s going on with your account. We’ll simplify your reporting so you can see the stats that matter and know what we’ve been working on.

Strategy calls

Our team is always on hand for a call and to offer support on your charity’s ongoing marketing strategy.

Conversion rate optimisation

After years in this sector, we know what works and what doesn’t. Get actionable tips to improve your landing pages, learn how to create forms that convert and how to make your CTA stand out.

Google Ads and GA4 training

We help our clients better understand the metrics and stats on GA4 and Google Ads. We also offer specific training as an add-on when requested.

Contact us to discuss your Google Ad Grants Strategy

Let's talk

What you can expect working with us

$9,500

Monthly Ad Grants leveraged

12%

Average CTR

7,500+

Monthly clicks to your website

8%

Average conversion rate

Take your PPC to the next level with paid Google Ads

While Google Ad Grants provides free advertising budget for nonprofits, it limits the ads to Google Search campaigns. With a Paid Google Ads account, you can run ads on Youtube, display and shopping.

If you’d like to expand your PPC strategy, you might consider these options:

Youtube Ads

Grow your charity’s awareness and reach users where they’re watching. Video ads are becoming more popular among nonprofits. Do you want to try them out?

Display Ads

Follow your previous website visitors as they browse other sites and reach new users with eye-catching display ads.

Shopping Ads And PMAX

Showcase your charity’s products right where your customers are. We’ll help you connect your website to Google Ads and Merchant Center.

Microsoft Advertising (Bing Ads)

Bing is the leading search alternative to Google. Reach more users by showing ads with Microsoft Advertising, which includes ecosia.org, bing.com, yahoo.com and aol.com.