Working with charities and managing their Google Ad Grants is our speciality


Established in Leicester, UK


Google Ad Grants managed

3+ Years

Average length of client relationship

100 %

Account compliance

Our Google Ad Grants management includes:

Help with Ad Grants application

We’ll help you check your eligibility, and you’ll have our whole support during the application process.

Google Ad Grants Strategy

We’ll work closely with your team to develop a Google Ads strategy that aligns with your overall marketing goals and KPIs.

Campaign set up and management

We’ll build (or rebuild) your account to ensure it’s compliant with Google’s policies. Our account structure will be focused on maximising spend and reach, while meeting all your primary KPIs.

Conversion tracking set up

Accurate conversion tracking will help you understand how well your ads perform and ensure we run effective ads. Our team can set up or improve your tracking using Google Tag Manager and GA4.

Monthly reports

Stay in the loop of what’s going on with your account. We’ll simplify your reporting so you can see the stats that matter and know what we’ve been working on.

Strategy calls

Our team is always on hand for a call and to offer support on your charity’s ongoing marketing strategy.

Conversion rate optimisation

After years in this sector, we know what works and what doesn’t. Get actionable tips to improve your landing pages, learn how to create forms that convert and how to make your CTA stand out.

Google Ads and GA4 training

We help our clients better understand the metrics and stats on GA4 and Google Ads. We also offer specific training as an add-on when requested.

Contact us to discuss your Google Ad Grants Strategy

Let's talk

What you can expect working with us


Monthly Ad Grants leveraged


Average CTR


Monthly clicks to your website


Average conversion rate

Take your PPC to the next level with paid Google Ads

While Google Ad Grants provides free advertising budget for nonprofits, it limits the ads to Google Search campaigns. With a Paid Google Ads account, you can run ads on Youtube, display and shopping.

If you’d like to expand your PPC strategy, you might consider these options:

Youtube Ads

Grow your charity’s awareness and reach users where they’re watching. Video ads are becoming more popular among nonprofits. Do you want to try them out?

Display Ads

Follow your previous website visitors as they browse other sites and reach new users with eye-catching display ads.

Shopping Ads And PMAX

Showcase your charity’s products right where your customers are. We’ll help you connect your website to Google Ads and Merchant Center.

microsoft ads
Microsoft Advertising (Bing Ads)

Bing is the leading search alternative to Google. Reach more users by showing ads with Microsoft Advertising, which includes,, and

Headshot of Oscar at Anuncia

Already using Google Ad Grants? Contact us for a free audit.

Two young men smiling in sports wear next to a Prostate Cancer Research Sign

Maximising Google Ad Grants to drive thousands in donations per month

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Google Ad Grants, Display

Read full case study
A parachuter with the Royal Air Forces Branding

Increasing Google Ad Grants spend by 335% to fully utilise the monthly $10k

Royal Air Forces Association Charity Logo


Google Ad Grants

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A Pink backdrop with a ribbon

Hitting their 2 year engagement target in 6 months

Breast Cancer UK Charity Logo


Google Ad Grants

Read full case study

Marketing Plan

Tailored, expert advice to improve your marketing
FREELimited time offer
  • Google Ads and Analytics audit
  • Google Ad Grants Compliance audit
  • 15 minute video walkthrough

Additional Charity Services

Anything not covered by the Ad Grants
Custom PricingEnquire for a quote
  • Youtube Advertising
  • Google Ads and Analytics Training
  • Google Shopping, Display ads + more
  • Additional Google Search campaigns

Want to work with us?

Let's talk