Free Ad Grants Compliance Report


Many non-profits get their Google Ad Grants account deactivated due to compliance issues. It's hard to keep track of all the rules while keeping a good account performance. Luckily, we're here to help.

Enter your details in our form and we'll check your ad grants account for compliance issues. We'll send you a free account audit.

How it works


Find out what we'll check and get your free audit!

Granting Access

We'll contact you shortly after receiving your form and will request view-only access to your account. We'll keep all of your information strictly confidential.

Reviewing the account

One of our Google Ads Certified Professionals will analyse your account's performance, structure and compliance.

Getting your Ad Grants report

In just a few days we'll send you our report with notes on what you need to improve, and we'll provide you with tailored tips that will help you optimise your account.

Following the Ad Grants Compliance Rules


These are some of the policy requirements for Google Ad Grants account management:

  • You must maintain a 5% click-through-rate (CTR) each month - it ensures your ads and keywords are relevant enough
  • Single or generic keywords aren't allowed - however, branding keywords are (but sometimes Google might not agree)
  • You can't have keywords with a quality score below 3 - if a keyword has a quality score below 5 it might not even show
  • You need at least 2 ads per ad groups and 2 ad groups per campaign - it will help with your click-through-rate
  • Each campaign needs at least 2 sitelink extensions - sitelinks are your friends! They'll help you promote multiple pages of your website in just one ad
  • Your conversion tracking must be implemented correctly - you should have at least 1 conversion in a 30-day period
  • Must use specific geo-targeting - if Google thinks you're targeting locations that aren't relevant enough for your account it will get deactivated
  • You need to respond to Google's survey - every year

How to keep your account compliant


If you struggle to keep your account activated for more than a month, it means there's something you aren't doing right. Here are some of our tips to avoid this from happening again!

  • Can't keep track of your low-quality score keywords? - Use a rule that automatically pauses the keywords with a quality score below 3.
  • Your click-through-rate is too low? - Add three ads per ad group, and make sure to include your keywords in your ad's headings.
  • Your keywords are too broad? - Avoid single-word keywords, instead, go through your search terms and add the ones that are most relevant to your non-profit. Try to use two to three words per keyword.
  • Google says you're not tracking conversions even though you are? - Try using Smart Goals (activate them through Google Analytics), they will help you track conversions, but you will need at least 500 clicks for every 30 days for them to work.

These are the most common causes of account deactivation.If you don't see your issue here or need more help, contact us and we'll find a solution together.


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