A picture of two camels on sand dunes with the Worldwide Veterinary Service Logo Overlayed

Worldwide Veterinary Service

Worldwide Veterinary Service


Worldwide Veterinary Service Charity Logo

Key Metrics: Year on Year comparison

+1,487%

increase in clicks

9.63%

CTR

+2,052%

increase in spend

+122%

increase in CTR

The Worldwide Veterinary Service provides free expert care to animals in need all over the world.

They do this by sending vets where they are needed most, training them to increase the standard of care globally and by shipping urgent aid supplies worldwide.

WVS supports over 800 charities in more than 100 countries and has provided over £1,300,000 worth of veterinary aid in the last 5 years. 

The Challenge

We started working with WVS in January 2020. The charity had been using the Ad Grant for years, but since major account policy changes in 2018 making Ad Grant management more time consuming, the account performance was poor and was deactivated at the end of 2019.

Our priorities were to get the account reactivated, build new campaigns and start to drive increases in spend, clicks and conversions.

The Results

Our initial campaign rebuild brought in rapid results, as we reactivated the account and pushed spend to $8,000 per month by April 2020, a 4 month period.

The Ad Grant now drives 1,000s of relevant website visitors each month to the main WVS website and their Young Vets Club website.

We implemented additional tracking in Google Analytics and Google Ads to monitor conversion activity and drive donations, volunteer enquiries and other engagement. 

Tracking remains a key priority in our work, as we try to join data up from the charity’s CRM with Google Analytics.

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A picture of a counselling session with the BACP logo overlayed

The BACP

The BACP


BACP Charity Logo

Key Metrics: Year on Year comparison

6,600

Ad Grants Spend Leveraged each month

+170

Additional therapist directory enquiries every month

+9,300

Website visitors every month

13.21%

Average CTR

The British Association for Counselling and Psychotherapy (BACP) is the professional association for therapists and counsellors in the UK. They champion the counselling professions, provide support and resources to BACP members throughout their careers and provide information and a therapist directory to the public.

The Challenge

The BACP has had an Ad Grants account for years, but in more recent times it has remained dormant. 

Our primary objective was to promote the BACP directory of therapists and counsellors to members of the public actively looking for support.

We have also used the Ad Grants to protect brand terms, as many directories bid on BACP terms.

The Results

When we first started managing the account, the Ad Grants was not being used.  

In a matter of months, we have scaled the account to:

  • Go from £0 to over £6500 every month in free ad spend
  • Drive 1000s of clicks per month
  • Drive hundreds of additional therapist directory enquiries each month
  • 13.21% average CTR

Our brand campaigns have helped BACP protect their brand within Google search results, ensuring prominence of position.

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The Royal Air Forces Association

The Royal Air Forces Association


The Royal Air Forces Association Charity Logo

Key Metrics: Year on Year comparison

+335%

Increase in spend

5-10%

Of new memberships each month

+89%

increase in Clicks

+1,000's

In additional RAFATRAD revenue

RAFA

The Royal Air Forces Association (RAFA) is the charity for the RAF family. Their work focuses on supporting RAF veterans, service personnel and their families. The RAF Association provides advice, support and friendship with a network of members of the RAF family.

The Challenge

Our initial challenge with the RAF Association was bringing their Ad Grants account back into compliance after it had stopped running due to some poor management by another agency. Once we’d done that, we focused on creating a more logical structure for campaigns and ad groups.

After restructuring the account we have focused on driving relevant visitors to the website to help increase membership sign-ups, donations and registrations to events.

The Results

  • Increased spend by 335% to fully utilise the Ad Grants
  • Driven £1,000s in additional RAFATRAD revenue
  • Driving 5-10% of all new memberships each month
  • Increased clicks to the site by 89%

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prostate cancer research

Prostate Cancer Research

Prostate Cancer Research


pcr logo

Key Metrics: Year on Year comparison

+126%

increase in spend

16%

of all information booklet downloads

+66%

increase in clicks

+1,000's

in additional donations

Prostate Cancer Research is the only prostate cancer charity that focuses solely on research to treat and cure the disease. They fund scientific research through donations and fundraisers, raise awareness and promote important and relevant information about prostate cancer.

The Challenge

The Ad Grants is a very important marketing channel for PCR and so it was vital for us to get their conversion tracking working properly in Google Analytics. Adding more in depth conversion tracking allows us to better analyse user behaviour. 

PCR wanted to increase their donations and maximise the monthly spend allocation each month of their Ad Grants.

The Results

  • Successfully implemented accurate form and donation tracking in Google Analytics
  • Drive £1,000s in donations every month
  • Increased spend by 126% to fully utilise the £7700 per month allocation
  • Increased website visitors from the Ad Grants by 66% year-on-year
  • Contributing to 16% of all booklet downloads

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A pink background with a pink ribbon and the Breast Cancer UK logo overlayed

Breast Cancer UK

Breast Cancer UK


Breast Cancer UK Charity Logo

Key Metrics: Year on Year comparison

+567%

Increase in clicks

31%

Of all website traffic

+2379%

increase in spend

11%

Of all website donations

Breast Cancer UK is a charity that focuses on reducing breast cancer rates in the UK. They give practical advice on how people can reduce their risk of getting breast cancer by making simple changes in their lives. They also fund research that can help prevent breast cancer. 

The Challenge

Breast Cancer UK had an existing Ad Grants account and were looking to get more value from it. 

One of our first priorities was to get more accurate tracking in Google Analytics. We set up form and event tracking to monitor key website actions.

We wanted to focus on increasing spend and better targeting relevant users by improving keyword selection and the use of negative keywords.

The Results

Anuncia has made the Ad Grants a key fundraising channel for Breast Cancer UK. We have:

  • Increased clicks by 567% year-on-year
  • Drive consistent donations every month
  • Drive 31% of all website traffic (up from 5%)
  • Drive 35% of all quiz completions to help educate women on how to reduce their risk

This has been particularly crucial as the charity has seen other fundraising channels struggle due to the COVID-19 situation.

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stone butterfly

Stone Butterfly

Stone Butterfly


Stone Butterfly Interiors Logo

Key Metrics: Year on Year comparison

+644%

Return on ad spend (ROAS)

+40%

Google Ads Revenue

+70%

Year on Year Revenue

Stone Butterfly sources and produces modern and contemporary furniture in a wide range of styles and colours. With an in-house workshop, they design and produce Scandinavian-style furniture from cabinets to beds using the finest materials.

The Challenge

Our primary focus was to promote Stone Butterfly’s new range of handmade beds via Google Search and Shopping.

We also needed to set up remarketing across Display and Search to bring users who were in the consideration phase but not yet ready to buy, back to the website.

There were some tracking issues within Google Analytics that we prioritised fixing too.

The Results

By optimising existing campaigns, setting up new ones and focusing on utilising Google’s machine learning, we have:

  • Driven the vast majority of website visitors each month
  • Improved and optimised their product feed for better Google Shopping results
  • Seen steady growth in bed sales through Google Ads
  • Google Ads drives 65% of sample requests from potential customers
  • Ran comprehensive remarketing across channels to re-engage visitors
  • Really strong PPC revenue growth has helped the company expand further into new product ranges, and increase their production capacity

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A dancer at a circus with the Vivid Experience logo overlayed

Vivid Experience

Vivid Experience


Vivid Experience Logo

Key Metrics:

-50%

year-on-year ad spend

£26.23

average cost per conversion

+96,500

tickets sold in 2019

Vivid Experience design and produce exceptional private and corporate events around the UK, specialising in Christmas parties. Over the past 11 years, they have launched parties at flagship venues and cities across the UK and in 2018 hosted 110,000 guests.

The Challenge

Anuncia started working with Vivid Experience in 2019. The first challenge was tracking: there are 5 websites, one for each Christmas party venue, which all required tracking improvements in Google Analytics.

Once we’d done this successfully, we focused on building profitable Google Ads campaigns that could reduce overall ad spend over the year.

The Results

By optimising the Google Ads account to focus the budget on the most profitable audience segments and keywords, we were able to dramatically increase the return on investment for the business.

We were able to:

  • Reduce ad spend year-on-year by nearly 50%
  • Saved the business significant costs on their ad bill
  • Maintain booking numbers, with overall bookings across venues increasing year-on-year

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Whitelabel Results

Whitelabel Results


Our whitelabel support drives great results behind the scenes

We work with a small number of highly successful agencies in the UK and abroad to support them in delivering stellar results for their clients.

We develop long-term partnerships with these agencies and offer their clients access to world-class PPC performance, as part of a broader portfolio of performance marketing services.

Together with our Agency Partners, we have delivered fantastic results across the ecommerce, hospitality and automotive industries. We have delivered:

  • 70% year-on-year increase in revenue from Google and Bing PPC for ecommerce
    • Achieved above target return on ad spend
    • Ongoing growth over 12 months
    • Search, Shopping, Display and Video
  • 20% uplift in hospitality bookings in under a year for a return on investment uplift of over £60,000
    • Consistent month-on-month growth
    • Search, Display and Video

If you’re an agency looking to offer your clients the very best ROI on their Google Ad spend, please get in touch. Let’s have a chat or a coffee and see if we can work together.

Are you an agency looking for a specialist, premium white label partner?


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The Place

The Place increased ticket sale revenue from pay-per-click by 149%


The Place Charity Logo

Comparing Year on Year

7,500

Ad Grant Spend each month

+112%

increase in Traffic

+46%

increase in LCDS paid Applications

+149%

increase in Revenue

The Place is a world-class contemporary dance theatre located in the heart of London. It offers monthly dance performances by upcoming artists and dance classes to a wide range of ages and experience levels. The Place also runs the London Contemporary Dance School, a world-leading dance school providing undergraduate and postgraduate courses and apprenticeships with professional companies.

The Challenge

The Place approached Anuncia because they had been struggling to get good value from their pay-per-click advertising via Google Ad Grants. They had also struggled to manage the compliance, reporting and management tasks associated with it.

They needed their Google Ad Grants and additional pay-per-click campaigns to drive more ticket sales, class bookings and dance school applications.

We came on board to help them drive performance.

Our Solution

We focused on reorganising and optimising the Grant account to structure it for success. We added more relevant keywords, refreshed the ad copy and updated the account’s conversion tracking.

Once we had the basics set up right, we created display ads on their paid Ads account to run a remarketing campaign for the theatre and school.

We have provided wide-ranging advice and optimisations across their digital presence to help the theatre maximise value from their digital channels.

The Results

We started seeing excellent results from the first month. Reorganising the Ad Grants account helped The Place increase revenue by 149% and website clicks by 27% which covered our management costs and provided uplift on top.

Driving more targeted traffic meant we also drove a 46% increase in applications for the School.

We’ve seen a steady increase in traffic and conversions since we took over, with the account leveraging more than £7,500 each month in free advertising.

“Oscar and the team are always friendly, professional, helpful and they are always willing to go above and beyond to answer questions. They keep us updated on progress and their reports make it so much easier to digest information. Highly recommend Anuncia’s services!” – Rita, The Place

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A child playing with paper toys that she has created with the Institute of Imagination logo overlayed

Institute of Imagination

Institute of Imagination saw Google Ads become their biggest growth channel.


Institute of Imagination charity logo

Key Metrics: Year on Year comparison

8,500

Ad Grants Spend each month

+500%

increase in Conversions

+410%

increase in Clicks

+122%

increase in CTR

Anuncia has leveraged £10,000s in free ad spend to drive relevant website traffic

The Institute of Imagination is a UK charity creating space for children and young people to re-imagine the world. The charity runs STEM activities for children to educate and entertain.

The Challenge

The Institute of Imagination approached Anuncia to help them use their Google Ads to drive more website traffic and event bookings. They also needed our specialist help in setting up comprehensive tracking to measure bookings and attribution so that the marketing team could easily see which marketing activities were delivering results.

Our Solution

Working with iOi meant starting afresh without any previous data available. We initially set up themed campaigns to promote the charity’s events in London and the UK. Due to the fast-changing nature of the organisation’s events, we designed a dynamic process to refresh and adjust ad copy and keywords regularly and to quickly ensure we’re promoting the most important activities.

We implemented Google Tag Manager into the iOi website which allows us to add multiple events to Google Analytics easily. This also makes it easy for the charity to adjust tracking in the future without requiring web development support.

Through Google Tag Manager we implemented cross-domain tracking to allow us to see ticket booking data from Eventbrite and link this up with the corresponding user on the iOi website.

The Results

We have grown website traffic for the Institute of Imagination by 3x through Google Ads.

Our work ensures that Ticket sale data now feeds through to Google Analytics. This is extremely valuable in providing the charity with critical insights into booking data, which allows it to get the very best possible return from its marketing activity.

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