Vivid Experience

Reducing ad spend year-on-year by nearly 50% while increasing ticket sales

Vivid Experience design and produce exceptional private and corporate events around the UK, specialising in Christmas parties. Over the past 11 years, they have hosted parties at flagship venues and cities across the UK, and in 2018, they welcomed 110,000 guests.

CHANNEL: Google Ads

The Challenge

Anuncia started working with Vivid Experience in 2019. The first challenge was tracking: there are 5 websites, one for each Christmas party venue, which all required tracking improvements in Google Analytics.

Once we’d done this successfully, we focused on building profitable Google Ads campaigns that could reduce overall ad spend over the year.

The Results

By optimising the Google Ads account to focus the budget on the most profitable audience segments and keywords, we were able to dramatically increase the return on investment for the business.

We were able to:

Reduce ad spend year-on-year by nearly 50%
Saved the business significant costs on their ad bill
Maintain booking numbers, with overall bookings across venues increasing year-on-year