Luxury Menswear

The Quick-Glance Summary

• PPC Revenue Growth: Increased from £650,200 to over £1.2 million
• Non-Brand Revenue: More than doubled
• International Expansion: Grew brand presence across the USA, Europe, and Asia
• Partnership Duration: A successful partnership spanning nearly a decade

About the Client & Their Challenge

This luxury menswear brand has become a household British name over the last 10 years, worn by celebrities across the world.

With ambitious goals for international growth, the company was looking for a specialist partner to manage their crucial Google Ads and Bing Ads accounts.

The core challenge was to consistently scale their ad spend and revenue while maintaining a profitable return on ad spend (ROAS) over a long period.

This required a highly strategic and carefully managed approach to a high-volume budget, particularly as they expanded into new, competitive international markets.

The Strategy & Solution

Over a partnership of seven years, we implemented a comprehensive strategy to manage their ad spend and drive consistent growth. Our approach was disciplined and innovative, adapting to new platforms and market trends as they emerged. Key components of our strategy included:

• Targeting High-Value Keywords: We focused on saturating high-value, high-intent search keywords to capture customers who were actively looking for products like theirs.
• Focusing on Non-Brand Growth: A core part of our strategy was to grow revenue from non-brand campaigns, which was essential for acquiring new customers and expanding market share.
• International Product Feed Management: We managed a highly optimised product feed tailored for each international market, ensuring their products were visible and converting across borders.
• Adopting New Campaign Types: We continuously tested and scaled new campaign types like Performance Max and Demand Gen as they were launched, utilising video assets across YouTube and other mixed media formats to maximise reach and engagement.
• Attribution & Creative Alignment: We consistently tested new attribution models and techniques while ensuring ad creatives and messaging were joined up with social ad campaigns on Meta and other platforms for a cohesive customer journey.

The Results

Our efforts resulted in a sustained period of growth and profitability. We successfully more than doubled the business’s annual PPC revenue over a seven year period, growing it from £650,200 to over £1.2 million. This was achieved by a laser focus on high-value, non-brand campaigns, which more than doubled their revenue contribution.

Combining expert PPC knowledge with strategic insights, we navigated website migrations, product feed migrations, tracking issues and challenging trading conditions. This comes with the territory when working with a fast growing ecommerce brand over many years.

We hit targets every single year and the business continues to thrive.