Worldwide Veterinary Service
Key Metrics: Year on Year comparison
+1,487%
increase in clicks
9.63%
CTR
+2,052%
increase in spend
+122%
increase in CTR
The Worldwide Veterinary Service provides free expert care to animals in need all over the world.
They do this by sending vets where they are needed most, training them to increase the standard of care globally and by shipping urgent aid supplies worldwide.
WVS supports over 800 charities in more than 100 countries and has provided over £1,300,000 worth of veterinary aid in the last 5 years.
The Challenge
We started working with WVS in January 2020. The charity had been using the Ad Grant for years, but since major account policy changes in 2018 making Ad Grant management more time consuming, the account performance was poor and was deactivated at the end of 2019.
Our priorities were to get the account reactivated, build new campaigns and start to drive increases in spend, clicks and conversions.
The Results
Our initial campaign rebuild brought in rapid results, as we reactivated the account and pushed spend to $8,000 per month by April 2020, a 4 month period.
The Ad Grant now drives 1,000s of relevant website visitors each month to the main WVS website and their Young Vets Club website.
We implemented additional tracking in Google Analytics and Google Ads to monitor conversion activity and drive donations, volunteer enquiries and other engagement.
Tracking remains a key priority in our work, as we try to join data up from the charity’s CRM with Google Analytics.