The Y Leicester (YMCA) 

Key Metrics:


increase in clicks


increase In free ad spend (3 Month period)


increase in impressions


increase In phone calls

The Y is the leading youth homelessness charity for Leicester and Leicestershire. 120 young people are housed and supported by the Y every night. In addition, it runs the Y Theatre, one of the most important arts venues in Leicester.

The Challenge

Anuncia started working with The Y in September 2019. The Y already had the Ad Grant running. They wanted:

  • To increase spend in the account and drive more activity (grow donations and volunteers) across their core work – youth homelessness support and prevention.
  • To increase ticket sales for upcoming events.

The Results

The Y have seen big year on year improvements since we started working on it (Sep19-Nov19 compared to same period in 2018)

  • Ad Grant Spend – up from £980 to £11,450 – therefore, much better access to this free resource
  • Clicks up 182.3%
  • Impressions up 94.1%
  • Revenue up from £866.90 to £3,576.50 – mainly ticket sales
  • Phone calls -up from 5 in previous year to 48 (bookings, donations, volunteering enquiries)

If your charity or nonprofit would like to see great results like this, please get in touch today.


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