The Y Leicester (YMCA)
Key Metrics:
+182%
increase in clicks
+$9,900
monthly free ad spend
+94%
increase in impressions
+860%
increase in phone calls
The Y is the leading youth homelessness charity for Leicester and Leicestershire. 120 young people are housed and supported by the Y every night. In addition, it runs the Y Theatre, one of Leicester’s most important art venues.
The Challenge
Anuncia started working with The Y in September 2019. They already had the Ad Grants running but wanted:
- To increase spend in the account and drive more activity (grow donations and volunteers) across their core work – youth homelessness support and prevention.
- To increase ticket sales for upcoming events.
The Results
The Y have seen big year-on-year improvements since we started working on it (Sep19-Nov19 compared to the same period in 2018)
- Ad Grants Spend – up from $870 to $9,900 – therefore, much better access to this free resource
- Clicks up 182.3%
- Impressions up 94.1%
- Revenue up from £866.90 to £3,576.50 – mainly ticket sales
- Phone calls – up from 5 in the previous year to 48 (bookings, donations, volunteering enquiries)
If your charity or nonprofit would like to see great results like this, please get in touch today.