The Y Leicester (YMCA) 

The Y logo

Key Metrics:


increase in clicks


monthly free ad spend


increase in impressions


increase in phone calls

The Y is the leading youth homelessness charity for Leicester and Leicestershire. 120 young people are housed and supported by the Y every night. In addition, it runs the Y Theatre, one of Leicester’s most important art venues.

The Challenge

Anuncia started working with The Y in September 2019. They already had the Ad Grants running but wanted:

  • To increase spend in the account and drive more activity (grow donations and volunteers) across their core work – youth homelessness support and prevention.
  • To increase ticket sales for upcoming events.

The Results

The Y have seen big year-on-year improvements since we started working on it (Sep19-Nov19 compared to the same period in 2018)

  • Ad Grants Spend – up from $870 to $9,900 – therefore, much better access to this free resource
  • Clicks up 182.3%
  • Impressions up 94.1%
  • Revenue up from £866.90 to £3,576.50 – mainly ticket sales
  • Phone calls – up from 5 in the previous year to 48 (bookings, donations, volunteering enquiries)

If your charity or nonprofit would like to see great results like this, please get in touch today.

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