The Royal Air Forces Association

The Royal Air Forces Association Charity Logo

Key Metrics: Year on Year comparison


Increase in spend


Of new memberships each month


increase in Clicks


In additional RAFATRAD revenue


The Royal Air Forces Association (RAFA) is the charity for the RAF family. Their work focuses on supporting RAF veterans, service personnel and their families. The RAF Association provides advice, support and friendship with a network of members of the RAF family.

The Challenge

Our initial challenge with the RAF Association was bringing their Ad Grants account back into compliance after it had stopped running due to some poor management by another agency. Once we’d done that, we focused on creating a more logical structure for campaigns and ad groups.

After restructuring the account we have focused on driving relevant visitors to the website to help increase membership sign-ups, donations and registrations to events.

The Results

  • Increased spend by 335% to fully utilise the Ad Grants
  • Driven £1,000s in additional RAFATRAD revenue
  • Driving 5-10% of all new memberships each month
  • Increased clicks to the site by 89%

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