BACP Charity Logo

Key Metrics: Year on Year comparison


Ad Grants Spend Leveraged each month


Additional therapist directory enquiries every month


Website visitors every month


Average CTR

The British Association for Counselling and Psychotherapy (BACP) is the professional association for therapists and counsellors in the UK. They champion the counselling professions, provide support and resources to BACP members throughout their careers and provide information and a therapist directory to the public.

The Challenge

The BACP has had an Ad Grants account for years, but in more recent times it has remained dormant. 

Our primary objective was to promote the BACP directory of therapists and counsellors to members of the public actively looking for support.

We have also used the Ad Grants to protect brand terms, as many directories bid on BACP terms.

The Results

When we first started managing the account, the Ad Grants was not being used.  

In a matter of months, we have scaled the account to:

  • Go from £0 to over £6500 every month in free ad spend
  • Drive 1000s of clicks per month
  • Drive hundreds of additional therapist directory enquiries each month
  • 13.21% average CTR

Our brand campaigns have helped BACP protect their brand within Google search results, ensuring prominence of position.

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