Stone Butterfly

Stone Butterfly Interiors Logo

Key Metrics: Year on Year comparison


Return on ad spend (ROAS)


Google Ads Revenue


Year on Year Revenue

Stone Butterfly sources and produces modern and contemporary furniture in a wide range of styles and colours. With an in-house workshop, they design and produce Scandinavian-style furniture from cabinets to beds using the finest materials.

The Challenge

Our primary focus was to promote Stone Butterfly’s new range of handmade beds via Google Search and Shopping.

We also needed to set up remarketing across Display and Search to bring users who were in the consideration phase but not yet ready to buy, back to the website.

There were some tracking issues within Google Analytics that we prioritised fixing too.

The Results

By optimising existing campaigns, setting up new ones and focusing on utilising Google’s machine learning, we have:

  • Driven the vast majority of website visitors each month
  • Improved and optimised their product feed for better Google Shopping results
  • Seen steady growth in bed sales through Google Ads
  • Google Ads drives 65% of sample requests from potential customers
  • Ran comprehensive remarketing across channels to re-engage visitors
  • Really strong PPC revenue growth has helped the company expand further into new product ranges, and increase their production capacity

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