Into Film increased conversion rate and film club account creations by 400%

into film

Key Metrics: Q3 vs Q4


Ad Grant Spend Leveraged each month


increase in Film Club Accounts


increase in Film Club Accounts created


increase in New Users Accounts

Into Film is a UK charity that gives every child and young person aged 5 to 19 in the UK the chance to experience film creatively by providing free resources for teachers and film clubs in schools.

The Challenge

Into Film approached Anuncia to provide specialist support for their Google Ad Grant activity, as well as additional remarketing and video campaign work.

The initial challenge has been  to increase the number of film clubs launched in UK schools. Our Google Ads activity is a core pillar of driving interest from teachers and schools.

The Results

We re-built Into Film’s Good Ad Grant account, designing innovative new campaigns, focussing on tighter themes and using more appropriate keywork match types. We took  historically top-performing terms and optimised these keywords within the account.

This has delivered fantastic results this quarter, with film club account creations up 400% on the previous quarter and new user accounts up nearly 300%.

In late 2018 we ran a comprehensive YouTube advertising campaign for the charity to help promote their Get Into Film YouTube channel which creates film content for young people in the UK.

This delivered over 250,000 video views at a cost-per-view which was 3x lower than the 2017 campaign.

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