Into Film increased conversion rate and film club account creations by 400%
Key Metrics: Q3 vs Q4
+£8,500
Ad Grant Spend Leveraged each month
+400%
increase in Film Club Accounts
+400%
increase in Film Club Accounts created
+300%
increase in New Users Accounts
Into Film are a UK charity that gives every child and young person aged 5 to 19 in the UK the chance to experience film creatively by providing free resources for teachers and film clubs in schools.
The Challenge
Into Film approached Anuncia to provide specialist support for their Google Ad Grants activity and additional remarketing and video campaign work.
The initial challenge has been to increase the number of film clubs launched in UK schools. Our Google Ads activity is a core pillar of driving interest from teachers and schools.
The Results
We rebuilt Into Film’s Google Ad Grants account, designing innovative new campaigns, focussing on tighter themes and using more appropriate keyword match types. We took historically top-performing terms and optimised these keywords within the account.
This has delivered fantastic results this quarter, with film club account creations up 400% on the previous quarter and new user accounts up nearly 300%.
We ran a comprehensive YouTube advertising campaign for the charity to help promote their Get Into Film YouTube channel which creates film content for young people in the UK.
This delivered over 298,000 video views at a cost-per-view which was 3x lower than their previous campaign.