Breast Cancer UK
+567%
Increase in clicks
31%
Of all website traffic
11%
Of all website donations
+2379%
increase in spend
Breast Cancer UK is a charity that focuses on reducing breast cancer rates in the UK. They give practical advice on how people can reduce their risk of getting breast cancer by making simple changes in their lives. They also fund research that can help prevent breast cancer.
The Challenge
Breast Cancer UK had an existing Ad Grant account and were looking to get more value from it.
One of our first priorities was to get more accurate tracking in Google Analytics. We set up form and event tracking to monitor key website actions.
We wanted to focus on increasing spend and better targeting relevant users by improving keyword selection and the use of negative keywords.
The Solution
Breast Cancer UK had an existing Ad Grant account and were looking to get more value from it.
One of our first priorities was to get more accurate tracking in Google Analytics. We set up form and event tracking to monitor key website actions.
We wanted to focus on increasing spend and better targeting relevant users by improving keyword selection and the use of negative keywords.
The Results
Anuncia has made the Ad Grant a key fundraising channel for Breast Cancer UK. We have:
- Increased clicks by 567% year-on-year
- Drive consistent donations every month
- Drive 31% of all website traffic (up from 5%)
- Drive 35% of all quiz completions to help educate women on how to reduce their risk
This has been particularly crucial as the charity have seen other fundraising channels struggle due to the COVID-19 situation.