Caramel Rock

Key Metrics: Year on Year comparison


Ad Grant Spend Leveraged each month


cost per conversion


increase in Clicks


increase in CTR

Caramel Rock is an educational charity that provides training and job opportunities within the fashion industry for some of London’s most hard-to-reach inner-city young people.


The Challenge

Caramel Rock asked us to help them utilise the Ad Grant to connect with young people in the local area interested in fashion apprenticeships and careers in the industry. Their ultimate goal was to drive course registrations.

We worked with Caramel Rock to:

  • get their Ad Grant setup
  • build campaigns focused on relevant search terms such as “fashion apprenticeship”, to push relevant local young people to the website.
  • implement Google Analytics tracking to measure and report on key website actions, such as contact form submissions and downloads of the PDF course brochures.


The results

  • Over £16,150 in free advertising utilised
  • 8,500 clicks to the website
  • 348 conversions (phone calls, contact forms or downloads of course brochures)

This work has provided Caramel Rock with a massively leveraged opportunity for brand building locally. It has helped them connect effectively with their audience.

There has measurable results in terms of interest and enquiries from relevant searches.




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