Breast Cancer UK

Breast Cancer UK Charity Logo

Key Metrics: Year on Year comparison


Increase in clicks


Of all website traffic


increase in spend


Of all website donations

Breast Cancer UK is a charity that focuses on reducing breast cancer rates in the UK. They give practical advice on how people can reduce their risk of getting breast cancer by making simple changes in their lives. They also fund research that can help prevent breast cancer. 

The Challenge

Breast Cancer UK had an existing Ad Grants account and were looking to get more value from it. 

One of our first priorities was to get more accurate tracking in Google Analytics. We set up form and event tracking to monitor key website actions.

We wanted to focus on increasing spend and better targeting relevant users by improving keyword selection and the use of negative keywords.

The Results

Anuncia has made the Ad Grants a key fundraising channel for Breast Cancer UK. We have:

  • Increased clicks by 567% year-on-year
  • Drive consistent donations every month
  • Drive 31% of all website traffic (up from 5%)
  • Drive 35% of all quiz completions to help educate women on how to reduce their risk

This has been particularly crucial as the charity has seen other fundraising channels struggle due to the COVID-19 situation.

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